Out of Home Advertising Spotlight – Truckside Advertising

Truckside advertising campaigns are used to broaden the reach of a national, regional or local campaign. They add variety, frequency and value to a broadcast campaign or can stand alone as very efficient campaigns.

For those trying to "go green," truckside advertising is a great, though often overlooked, alternative to mobile billboards. Truckside ads are posted on working trucks that will be out regardless, while mobile billboards are on trucks that operate solely for advertising purposes.

Benefits of the Medium –

Truckside advertising can be used as a broad branding medium or as a target-specific medium (such as retail trading zone areas). If advertisers want to add a bit more to their truckside campaign, event promotional options can make great additions.

Truckside advertising is not bound to any demographic market or geographic location, so the reach is endless. This mobility allows for coverage where other types of OOH may not be available.

Truckside also provides the option of a national mass reach campaign, known as "Over the Road". This flexibility in campaign execution makes truckside advertising appealing to both large national companies and smaller companies alike.

Many national advertisers learned on the concept years ago when trying to get their brands in front of consumers in a timely, efficient manner. Truckside easily accomplishes that task because of mobility – an advertiser's message can travel from New York to Los Angeles on one media vehicle. Plus, posting full-color graphics to trailers allows for greater impact.

How It is Purchased –

* An advertiser can buy General Market GRP showing levels.

* An advertiser can purchase dedicated routes to reach specific demographic targets or geographic areas. These smaller routers make it an efficient medium for local and regional companies.

* "Over the Road" advertising can be used as a mass medium to reach markets across the US by purchasing a campaign along Interstate routes. It can also be used for regional coverage.

Markets Available –

Market availability is unlimited. About 95% of the US population can be reached using truckside advertising .

How it is Measured & New Technology –

Tracking systems (such as GPS) have been available for a number of years. However, new companies have emerged that measure audience circulation, impressions during a certain period, and other types of campaign auditing. Some fleet media companies offer online Internet systems allowing advertisers to pinpoint the location of their mobile fleet ads in real time. Some services can also provide data that can be interfaced with other databases to produce demographics by route, fleet or time of day.

SAMI (Satellite Automated Media Information) web-based technology, for instance, addresses the needs of agencies and advertisers by providing credibility through audience measurement and tracking. It allows advertisers to schedule, track, sell and audit their truckside advertising campaigns. Proof-of-performance reporting is available next day, including maps and digital photos. One company currently offering SAMI technology is Moving Images Media, with truckside advertising available everywhere in the US

Unusual Conference Venues

Many companies understand the importance of conferences for their staff. Conferences are a chance to network, share ideas and to learn, but boy are they boring. Yes, your staff gets loads of new ideas and meet lots of interesting and useful people, but given the choice they would rather not attend again next year. Fortunately, the people who run conferences are starting to wake up to this fact and beginning to try to make conferences less tedious. This has led to some great new conference events being held. If you are a business about to hold an in-house conference you can learn a lot from this new trend.

So the question is 'Where can I hold a conference?'. Basically as long as they've got the license and you've got the cold hard cash, then you can hold a conference just about anywhere you like. As the legend of Kevin Costner understands 'If you build it, they will come' and yes, you can host a conference at a baseball diamond!

Museums and art galleries. Being surrounded by creative exploits really stimulates the mind. Therefore a great venue for a conference has to be a gallery or science museum. Our favorite is the Vancouver Museum of Anthropology – mingling amidst ancient totem poles is quite the experience. Another great museum venue is the Science Museum in London, that even offers a IMAX cinema or a motion theater as two of the 8 conference halls it has available.

Marinas, Aquariums and Planetariums are also great places for conferences, most have lecture theaters for the presentations, with plenty of divers during conference breaks. In some Aquariums such as the one in Barcelona you can enjoy a spectacular conference dinner completely surrounded by fish. Although sitting down to the fish course does make you pause.

Blackpool Tower – yup sounds strange but come on, it's also pretty exciting and sort of kitsch!

In the mountains. Being amid inspirational landscape opens the mind to fresh and new ideas. Check out the Fairmont Springs hotel in Banff, you are literally a step away from heaven.

Want to impress, rent a castle! You can do it for weddings and you can absolutely do it for your conference!

Observatories – enjoy a daytime conference and finish with watching the stars – there's a metaphor in there somewhere!

Middle of the Rainforest? Lots of nature retreats host conferences and events. Bali anyone?

The zoo – yes it has happened, one crazy and obviously very talented events planner held an event at a tiger exhibition.

Like we said, you get the right equipment, shelter, catering and speakers and people will come. If you have an event dream – make it happen. Your conference will be memorable and people will definitely want to come back next year. Where you hold a conference says a lot about you and your industry. Conferences are designed to stimulate people's creativity and make them come away full of ideas. An inspirational venue is everything, so think outside the box.

Honeymoon Vacation Packages

Newlywed couples derive immense thrill from honeymoons in exotic destinations. Honeymoon vacations give them an opportunity to spend intimate time together far from the world of anxieties and worries. Hotels and resorts in renowned and much-sought-after honeymoon destinations offer special honeymoon vacation packages to their prospective clients. The packages ensure a hassle-free time of comfort and leisure for honeymoon couples who do not have to take pains to arrange for different services, since they are generally included in honeymoon vacation packages.

A typical honeymoon vacation package in the enchanting island of Hawaii begins at $510 per night for a honeymoon couple. This exclusive package includes a premium ocean-view room, convertible rental car, a chilled bottle of champagne upon arrival, a daily breakfast buffet for two, and dinner for two one time during your stay ($100 value)

If couples are contemplating a honeymoon vacation in San Francisco, rates start at $245/night for a club level room, and from $315/night for a club level suite, and include a club level room or suite, champagne upon arrival, complimentary continental breakfast buffet in club level lounge, handmade chocolates at turndown, and special bath amenities.

Las Vegas is one of the favorite destinations for honeymoon vacationers, and most of the renowned hotels and resorts in Las Vegas promote premium and economical honeymoon packages.

Las Vegas hotels offer a great deal more than just betting activities to couples spending their honeymoon holidays in the enchanting tourist locale. Most of the resorts are known for their characteristic appeal and elegant swimming pools, shopping, health spas, nightclubs, restaurants, and other amusements.

You Can Trust Comcast For Great Telecommunications Services

There are a lot of different technologies available these days that keep us entertained, informed, and allow us to communicate with others, but the big three technologies that accomplish this are the Internet, cable TV, and the telephone. Unfortunately though, in order to get the most out of these three types of technology, and avoid spending way too much money in the process, we can’t get them through just any company. That’s why it’s fortunate that Comcast provides broadband cable high speed Internet access, digital cable TV service, and full featured home phone service. Better yet, all three of these invaluable features are bundled together so that you only have to pay one convenient bill every month. This bill is convenient in terms of only having to deal with one company for all three services and because of the discount that you’ll receive for going with Comcast for all three services.

Several great examples of the value that’s built into services can be seen in the digital voice phone service. For example, unlike conventional phone companies that make you pay extra for any specialty features at all, this company provides the most frequently used bonus features like caller id, call forwarding, call waiting, and voice mail at no extra charge. The real savings come from the fact that you’ll get all of your domestic long distance calls for free. That alone makes this a great service for staying in touch with everyone you care about.

You’re also sure to get a lot of value from high speed Internet service. This version of Internet access relies on the same cable that brings TV programming into your house for download speeds of up to eight megabytes per second. With download speeds like that, the entire Internet is yours to take advantage of. That means unfettered access to online multiplayer video games like World of WarCraft and Second Life (or Club Penguin for your kids). It also means that you can download a wide variety of software applications and updates quickly and easily. For example, if you want the newest version of your favorite web browser- complete with all of the security updates- it’s easily within reach. The same is true for all of the other updates and upgrades that your computer needs in order to remain healthy. A high speed Internet connection will also help you keep track of your finances by making navigation of secure websites a breeze. The same thing will be true for online shopping. They also help you keep your computer safe by providing a variety of security measures including a firewall and free antivirus software.

Comcast in still takes its roots seriously which is why it provides the best cable TV service around with the use of great new types of technology like digital TV, DVR’s, HDTV, and video on demand. Video on demand is a really impressive type of technology that allows you to choose what to watch and watch that content when you want, rather than when someone at a TV network thinks you should watch it. You can take advantage of video on demand technology either through ON DEMAND pay per view service or through the Premiums On Demand subscription service.

Of course on top of cutting edge technology, there are lots of great TV programming choices- over two hundred and seventy five channels in the largest programming package. All of this just goes to show that Comcast provides you with all of your telecommunications needs.